Today I woke up with a genius idea – I should try selling my art online! It popped into my head after visiting the website of Leonid Afremov, a popular modern artist who runs his own internet gallery where everyone can view and buy his pictures. You probably saw them on the web, even if this name doesn’t ring any bells. Try googling ‘modern art’ or ‘abstract art’ – and voila, you got them among the first results. Just imagine how many people stumble upon his works while browsing the web every day! He must be making a fortune. The paintings are very good, too. Naturally, if they haven’t been, nobody would have bought them. Mine are not even close, haha, but I think I’ll find my customer.
So basically there are three ways to sell art online:
- Auction sites. This is a nice option for experienced artists who have a long history with brush and produce really valuable stuff. If your paintings are good enough, there is a solid chance of selling them at a high price. However, if you are beginner like me trying to promote your art online, auction is not your league.
- Online shopping portals. On sites like eBay, you can buy literally anything from clothes to art. They have high traffic with thousands of customers dropping in every minute. If you put your art for sale on one of those, you are sure to make yourself visible. Leonid Afremov, in particular, started by selling his paintings via eBay.
- Your own web gallery. Today there is a wide selection of hosting and e-commerce platforms allowing you to set up your own art store. This is obviously the best way to make a name. But it comes with a whole bunch of challenges. Firstly, you need to pay a hosting rent. Secondly, you need to devote a lot of time to promoting your website in the internet, otherwise nobody will find out about its existence. Potentially, that also involves hiring an IT team which would require extra expenses. Finally, you have to take care of payment processing and delivery.
So what should I do?
How should I sell art online? Auction is too unfeasible, while self-managed website is too expensive. So for now, I decided to put up a few of my paintings on eBay and see how it goes. If someone buys them at least within a month, I’m gonna put up some more. If not… Well, I still have the streets of Boston to scrape a living, haha. Should it prove really lucrative, I’ll consider opening my own art store online, just like Leonid Afremov!